The longevity of Apple devices makes AI more important

apples The devices last longer, so customers do not replace them as often.

And as Bloomberg News Reported This could make the tech giant’s AI efforts even more important.

To be clear, the report says Apple is trying to make its products more durable, and says that 7-year-old devices are still capable of running its current operating systems. However, the report goes on to say that Apple will be a less reliable source of growth as sales decline.

Bloomberg’s Mark Gurman wrote that the company could turn things around, as it has “a growing opportunity to woo customers with software and artificial intelligence.”

When Apple unveils the iPhone 16 this fall, it won’t have many hardware changes, but customers will have to buy a new phone if they want to. Apple Intelligence Offers. He said this could also lead to Mac and iPad users upgrading as well.

The report said the slower pace of hardware upgrades would also mean Apple would have to rely more on service fees and subscriptions to fuel sales.

The news comes as Apple seeks partnerships to expand its AI capabilities. Last week, it was reported that the company had held talks with Meta About the partnership, which is an Apple idea It was ultimately rejectedLike other companies making generative AI products, Meta appears to have been aiming to take advantage of Apple’s massive distribution network.

Meanwhile, PYMNTS wrote earlier this month that Apple’s new AI efforts could “change the way we Consumers react With their devices and, more importantly, how to shop.

If Apple succeeds in achieving its goal, the iPhones used by consumers will learn their shopping preferences and predict their next purchase. Apple Intelligence will be able to examine their internet browsing history, purchasing patterns and social media activity.

Experts say the company is also looking to change how businesses interact with customers. With the OpenAI’s ChatGPT IntegrationApple products will soon be able to handle customer inquiries, process orders, and even provide product recommendations.

“As consumers become accustomed to AI handling more tasks, their reliance on AI for daily activities and decision-making is likely to increase. This could shift consumer expectations toward more automated and intuitive services.” Ye Fang“These are the kinds of things that are happening in the world,” John Matthews, associate professor of computer science and engineering and chief AI officer at Santa Clara University’s School of Engineering, told PYMNTS.

For all of our PYMNTS AI coverage, subscribe to our daily newsletter Amnesty International Newsletter.